This year's program, which includes more than 100 search marketing presentations and two new tracks dedicated to agency operations and multi -site brand local search , is loaded Industry Email List with actionable tactics you can implement immediately to increase awareness, traffic and conversions. It's the biggest program ever created by the experts at Search Engine Land. If you work in SEO, SEM, content marketing, social media, or any other Industry Email List customer-facing business—if you work at an agency or for a brand that runs multiple sites—you can't afford to miss this conference.
Read on for your big SMX East preview…and book your pass now to take advantage of up to $300 off on-site fares! 3 Industry Email List Interesting SEO and SEM Keynotes Rand Fishing will kick off on Wednesday, November 13 with his keynote, From Everyone's Search Engine to Industry Email List Everyone's Competitor. For the past few years, Google has been the primary driving force for traffic to almost every web business out there. Today, that's still true, but a strange new trend is emerging: Google is becoming your biggest competitor. From travel and sports to news references and answers on every topic,
The search giant is working harder than ever to keep searchers on Google rather than sending them to your sites. In his keynote, Rand will show, via clickstream Industry Email List data from tens of millions of devices, how the landscape of the web is changing and how to compete with Google in a game they control. Immediately after Rand's SEO keynote, there's a special SEM conversation with Microsoft Ads: Smarter Customer Journeys: The Industry Email List ABCs of CX (Customer Experience). The future of marketing lies in understanding the customer experience quotient (CXQ) which leverages