Foundation (IRF) analyzed what buyers preferred to receive as a reward. They were first asked what they preferred, gifts, money or gift vouchers. Consumers went for the money. Then, it was studied what response these gifts usa phone list at a less rational level, studying questions such as the movement of the eyes or the rhythm of the heartbeat. And, although the rational usa phone list of consumers wanted the money, the irrational part was clear that gift vouchers were the best. They were the ones who achieved the best acceleration in the heartbeat or the pupils dilated. The data from this study not only helps to understand the link between some elements and others, but also the dynamics of what is given and the response we offer to it. The gift vouchers won due to the halo effect, which generates the internal feeling that something better is being seen.
The power of this feeling also allows establishing how promotions should be and how companies should approach consumers during the campaign. An emotional cloud that encourages consumption In addition, the purchases themselves make things change and our brain responds differently. During the Christmas campaign, the brain releases oxytocin, as we shop for our usa phone list and friends and feel happy and in a kind of emotional cloud. This usa phone list also what explains why sometimes purchases get out of hand. We buy with enthusiasm because it is for our usa phone list ones and buying gifts is making us happy. In fact, a neuroscientific study of what happened while making Christmas shopping decisions in the human brain showed that there were not only downloads in the purchase, but also in the previous process. When looking at potential products to buy, the brain released dopamine.
The most stressful period of the year But neuroscience not only helps to understand the motivations of what we buy or what we prefer, but also to establish what the context in which companies sell should be. One of the elements that are traditionally used is what we could call the Christmas immersion. Not only are stores and consumer spaces decorated massively and overwhelmingly (and sooner), but they also use elements that help us connect usa phone list the season and consume. One of those elements is Christmas music. Christmas carols of all kinds become the pounding background music everywhere. Neuroscience, however, shows that Christmas usa phone list have to be used with care. The first exhibition generates nostalgia and, as brands and companies hope, puts the consumer in the Christmas atmosphere and drives the purchase. But an excess of Christmas music has a negative and opposite effect. On the one hand, it overwhelms the consumer, creating cognitive fatigue when they get fed up with listening to the same Christmas ditty over and over again. On the other, it generates stress peaks. In fact, and in general, it could be said that Christmas is a very stressful period of the year.